CREATIVE SPECIFICATIONS
GENERAL REQUIREMENTS:
Since Insider Travel Report (ITR) is an audience-based advertising platform, we must host all creative assets. Below are the standard unit sizes for each sponsorship.
Please submit appropriate creative files, jpg, animated gif files or png in 72 DPI, according to spec requirements, as attachments via email, along with the click-through URL for each unit and any click trackers and view tags. Creative must be supported by most recent browser and 2 versions prior.
View Tags:
Insider Travel Report (ITR) supports Standard Tags ONLY.
Standard tags are a type of placement tag. They only serve for placements with dimensions of 1x1. Standard tags use an anchor tag (<A HREF>) and an image tag (<IMG SRC>).
Make sure that these tags are always served together, with the A HREF tag first, then the IMG SRC tag.
Sample of a Standard Tag:
<A HREF="https://ad.doubleclick.net/ddm/jump/Nxxxx.site-keyname/Byyyyyyy.Pzzzz; sz=widthxheight;kw=[keyword];ord=[timestamp]?">
<IMG SRC="https://ad.doubleclick.net/ddm/ad/Nxxxx.site-keyname/Byyyyyyy.Pzzzz;sz=widthxheight;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I?" BORDER=0 WIDTH=X HEIGHT=Y ALT="Click Here"></A>
Script Tags:
Insider Travel Report (ITR) supports Script Tags.
Sample:
<script src="https://cdn.doubleverify.com/dvtp_src.js ctx=13361037&cmp=22930153&sid=5534310&plc=250177240&adsrv=1&btreg=&btadsrv=&crt=&tagtype=&dvtagver=6.1.src" type="text/javascript"></script>
Newsletter / Homepage Sponsorship
BANNER UNIT SIZES: (Combo sponsorships must include a newsletter unit and both top and right homepage units)
Newsletter Unit Options:
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728x90 "leaderboard" or
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468x60 "banner"
Homepage Unit Options:
Top Position:
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970x90 "large leaderboard" or
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728x90 "leaderboard"
Right Position:
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300x250 "medium rectangle" or
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300x600 "half page"
Newsletter Units are static.
Homepage units are on rotation every 8 seconds.
Please submit appropriate creative files, jpg, animated gif files or png in 72 DPI, according to spec requirements, as attachments via email, along with the click-through URL for each unit and any click trackers and view tags. Creative must be supported by most recent browser and 2 versions prior.
Article Sponsorship
Article Unit Options:
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728x90 "leaderboard" or
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468x60 "banner"
Article Units are static.
Please submit appropriate creative files, jpg, animated gif files or png in 72 DPI, according to spec requirements, as attachments via email, along with the click-through URL for each unit and any click trackers and view tags. Creative must be supported by most recent browser and 2 versions prior.
Weekend Edition Sponsorship
Unit Size:
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728x90 "leaderboard"
The unit will appear in the chosen category within the newsletter plus in the category article.
Units are static.
Please submit appropriate creative files, jpg, animated gif files or png in 72 DPI, according to spec requirements, as attachments via email, along with the click-through URL for each unit and any click trackers and view tags. Creative must be supported by most recent browser and 2 versions prior.
Sponsored Editorial: (click here for example)
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Story Description: 700-800 words of copy in Word (1 revision)
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Headline (70 characters max, no ALL CAPS)
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1-4 Supporting Images (client must choose a Main Story Image)
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Images should be 96-120 DPI and approximately 1500pixel wide
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Sponsored Name (who we should credit for the article, company or executive)
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Sponsored URL Link (Ex. http://example.com)
Deadline: 10 business days prior to scheduled date for review by our editorial team. If our team makes any edits, we will return to you for final approval.
Sponsored Video: (click here for example)
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1-4 minute video (client must host video on own YouTube channel and submit unique link)
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Headline (70 characters max, no ALL CAPS)
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Video Description: 100 words of copy to tease/support the video in Word
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Sponsored Name (who we should credit for the article, company or executive)
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Sponsored URL Link (Ex. http://example.com)
Deadline: 5 business days prior to scheduled date for review by our editorial team.
Sponsored Interview: (click here for example)
We will arrange the interview meeting between our editorial staff and an Executive or team member of your choice. The interview needs to take place two weeks prior to the launch date to allow time for cutting/polishing of the final piece. Any b-roll or images you want to include are due two weeks prior to the launch date.
Please provide the following information four weeks prior to launch of the interview on Insider Travel Report:
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Name, contact details and availability of the interviewee. Availability will need to be within next two weeks.
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Topics and bullet points that will be covered during the interview
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Headshot of executive, jpg or png
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Two rounds of edits allowed. Additional rounds of edits are billed at $150 per revision.
Please provide the following information two weeks prior to launch of the video/at the time of the interview:
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B-roll or images to be included in the final video (optional)
Deadline: 28 days prior to scheduled date.
Sponsored Content
Weekly Homepage Video Sponsor
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The client must host the video on own YouTube channel and submit unique link.
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Video Description: 250 characters of copy to tease/support the video.
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Video anchored in fix homepage video player for 1 week.
Video Player Sponsorship Example