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TRANSFORMING DIGITAL ADVERTISING TO
AUDIENCE-BASED MARKETING  

SPONSORSHIPS

Newsletter &

 

Homepage 

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Custom

 

Content

Weekend

 

Edition

Insider Travel Portals

Email Marketing

Lead Generation

Insider Travel Report (ITR) audience is based on active "Verified" travel advisors.
 

taCONNECT, which powers Insider Travel Report and maintains the subscribers, verifies the travel advisors contact information, active status and specialty every 30 days!

 

Impressions are based on "Verified" advisors and not suppliers.

Newsletter & Homepage Sponsorship

 

Newsletter and Homepage sponsorships are based on partners’ primary target audience. You can target the travel advisor by:
 

1) Destination Sold

2) Type of Travel Sold

3) Type of Agency

4) Affiliation

5) Gateway

 

Click on the Audience link for real-time targeted audience numbers.

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BANNER PRICING: (the price per week is based on the desired audience)
 

  • 1-15K = $1,000 PER WEEK ($200 per day)

  • 15-25K = $1,250 PER WEEK ($250 per day)

  • 25-35K = $1,500 PER WEEK ($300 per day)

  • 35-45K = $1,750 PER WEEK ($350 per day)

  • 45-55K = $2,000 PER WEEK ($400 per day)

  • 55-65K = $2,250 PER WEEK ($450 per day)

  • 65K+ = $2,500 PER WEEK ($500 per day)

  • PREMIUM: Push to top 2 positions (on newsletter) available at $250 WEEK

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Newsletter campaigns are based on a Monday-Friday published schedule. 

Homepage banners are live Monday - Sunday

UNITS SIZES: (Combo sponsorships must include a newsletter unit and both top and right homepage units.)

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  • Newsletter Unit Options:

    • 728x90 "leaderboard" or

    • 468x60 "banner"
       

  • Homepage Unit Options:

    • Top Position:

      • 970x90 "large leaderboard" or 

      • 728x90 "leaderboard"

    • Right Position:

      • 300x250 "medium rectangle" or

      • 300x600 "half page" 

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Newsletter Units are fixed.
Homepage units are on rotation every 8 seconds.

Homepage

Newsletter

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POP-UP ENGAGEMENT UNIT

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BONUS: At random, your 300x600 Right Position unit will pop-up with personalized details to raise awareness and increase engagement with your creative. 

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Newsletter_Homepage

Article sponsorships are based on content relevancy and can be targeted around our 5 data points:
 

1) Destination Sold

2) Type of Travel Sold

3) Type of Agency

4) Affiliation

5) Gateway

 

PLUS content about your company or a specific company (competitive set).

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BANNER PRICING:
 

  • $2 PER "VERIFIED" IMPRESSION  ​
     

UNITS SIZES: 
 

  • Article Unit Options:

    • 728x90 "leaderboard" or

    • 468x60 "banner"

 

Article Units are fixed. 

Article Sponsorship

Article

Custom Content

Editorial Sponsored Content

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  • Client submits content and supporting images.

  • The article appears in chosen days newsfeed (newsletter/homepage).

  • ITR will apply article BOOST to ensure content appears towards the top of the newsfeed of the target audience.

  • Article archived on site.

  • Includes targeted email sent to clients primary target audience to drive awareness to the dedicated article page.

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PRICING: $2,625 

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Specifications: Click Here

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(click here for example)

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Video Sponsored Content (click here for example)

  • The client must host the video on own YouTube channel and submit a unique link.

  • The video appears in chosen days newsfeed (newsletter/homepage).

  • ITR will apply video BOOST to ensure content appears towards the top of the newsfeed of the target audience.

  • Video archived on site.

 

PRICING: $2,000

Video Player Sponsorship Example

Custom Content

Sponsored Editorial

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  • Client submits content and supporting images.

  • The article appears in chosen days newsfeed (newsletter/homepage).

  • Article archived on site.

  • Includes targeted email sent to clients primary target audience to drive awareness to the dedicated article page (max. distribution, 60k).

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PRICING: $2,625 

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(click here for example)

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(click here for example)​

Sponsored Video
 

  • The client must host the video on own YouTube channel and submit a unique link.

  • The video appears in chosen days newsfeed (newsletter/homepage).

  • Video archived on site.

  • Includes targeted email sent to clients primary target audience to drive awareness to the dedicated video page (max. distribution, 60k).

 

PRICING: $2,625

Sponsored Interview
 

  • An editorial staff member will conduct a ZOOM interview with an executive of choice.

  • Interviews will be edited and polished for distribution on
    Insider Travel Report (ITR).

  • The video appears in chosen days newsfeed (newsletter/homepage).

  • Includes targeted email sent to client’s primary target audience to drive awareness to dedicated video page (max. distribution, 60k).

 

PRICING: $5,000

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(click here for example)​

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Video Player Sponsorship Example

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Weekly Homepage Video Sponsor
 

  • The client must host the video on own YouTube channel and submit
    unique link.

  • Video anchored in fix homepage video player for 1 week.

 

PRICING: $1,500

Custom
Weekend Edition

Insider Access

Our multimedia team will work with you to develop an engaging “walking tour” of your product from a key executive (President/CEO). This will provide a personalize experience from your brand leader. The video will be edited and polished for distribution on Insider Travel Report (ITR) and complemented by an integrated digital marketing plan. The video appears in chosen days newsfeed (newsletter/homepage).

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(click here for example)​

Digital Marketing Plan

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  • Email Marketing: 2x emails sent to a targeted audience to drive awareness to your Video. Includes creative services - our team will develop the emails, call to action will lead to the Video. 

  • Newsletter/Homepage Display Banner Ads: 2x weeks of newsletter/homepage banners to a targeted advisor audience to drive awareness to your Video. Includes creative services - our team will develop the banners, call to action will lead to the Video.

  • Weekend Edition “Saturday” Display Banner Ad: 1x weekend edition (“Saturday”) newsletter banners to drive awareness to your Video. Includes creative services - our team will develop the banners, call to action will lead to the Video. 

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PRICING: $15,000 (client is responsible for Editors travel expenses)

Weekend Edition

Category Sponsorship

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Insider Travel Report (ITR) Weekend Edition newsletter is sent to our entire subscriber base of 100,000+ “verified” travel advisors, every Saturday
(Average open rate is 24% with a 22% click-through rate)
 

Sponsorship Opportunities 

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Display Banners are EXCLUSIVE for each category. The category order rotates each week. 
 

  • CRUISE

  • TOURS

  • DESTINATIONS

  • HOTELS

  • TRANSPORTATION

  • TRAVEL ADVISORS

  • TECHNOLOGY

  • RESOURCES
     

Content: The top 2 articles in each category that received the most views in the previous week will be published again.

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BONUS: Article Sponsorship: When travel advisors click the category story, the advertiser will also be the exclusive Article Banner as well!

(Note: If there are no stories that qualify in a Category for that Saturday, the banner ad will not run and there will be no charge)

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PRICING: $1,000 per category

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UNITS SIZES: 
 

  • 728x90 "leaderboard"

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The unit will appear in the chosen category within the newsletter plus in the category article. 

 

Units are fixed. 

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Insider Travel Portals

To create a deeper, more focused experience for your company / brand beyond our unique curated content, Insider Travel Report (ITR) can build and activate a dedicated company portal (microsite) within Insider Travel Report (ITR). The dedicated portal will be linked to all tagged relevant content and complimented by a targeted marketing program to increase traffic and awareness.

Insider Travel Portals are exclusive microsites designed to provide travel professionals with valuable client insights:

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  • Current and Past news that Insider Travel Report (ITR) published

  • Custom press releases

  • Videos

  • Promotions

  • Brochures

  • Trade contact information

  • Past taCONNECT webinars

  • Advertising

  • Social Media

  • PLUS, integrated marketing programs to drive traffic!

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Client is provided their own access via secure log-in to add content and see stats: Advisor Views, Suppliers Views, Visitors, etc. Portals also comes with a custom URL
( LIVE EX: https://www.insidertravelreport.com/southafricantourism)

Digital Marketing Plan

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  • Custom URL that you can include in all communications with travel advisors.

  • Email Marketing: 4x emails sent to a targeted audience to drive awareness to your Insider Travel Portal. Includes creative services - our team will develop the emails, call to action will lead to the portal. 

  • Newsletter/Homepage Display Banner Ads: 4x weeks of newsletter/homepage banners to a targeted advisor audience to drive awareness to your Insider Travel Portal. Includes creative services - our team will develop the banners, call to action will lead to the portal.

  • Weekend Edition “Saturday” Display Banner Ad: 4x weekend edition (“Saturday”) newsletter banners to drive awareness to your Insider Travel Portal. Includes creative services - our team will develop the banners, call to action will lead to the portal. 

  • In Article Display Banner Ads: In Article display banner ads positioned in any relevant content published on Insider Travel Report, for a total of 2,000 impressions. Includes creative services - our team will develop the banners, call to action will lead to the portal. 

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Pricing: $15,200 (12-months) 

 

**Portal can be offered in 3-month campaigns for $3,800.

Insider Travel Portals

Email Marketing

 

taCONNECT, a partner of Insider Travel Report, owns the most current and enhanced travel advisor database in the travel industry. Our highly engaged opt-in database of 100,000 + travel advisors is available for stand-alone email marketing. Our campaigns offer very high open (25%+) and click-through rates!

Click on the button below for more information

Email Marketing

Lead Generation

 

Our Lead Generation solution offers partners the ability to drive new travel advisor leads directly to their databases. If you opt-in to this service, when a travel advisor clicks on your banner advertisement, if they are not currently in your database, they will be added along with all 30 sales and marketing data points that we capture in our registration forms. 

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NEW LEAD PRICING: 
 

  • $10 PER "VERIFIED" LEAD ​

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Partner has the option to "cap" the number of leads delivered per campaign. 

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MUST BE A taCONNECT (CRM) SUBSCRIBER FOR THIS SERVICE OR FOR US TO OBTAIN OF COPY OF YOUR DATABASE
(data protection agreements offered)

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Campaign Tracking Reports

 

Each campaign comes with a custom URL with tracking on advisor "Verified" impressions, advisor "Verified" clicks and Editorial Mention links to articles that we published on your company, along with how many advisors read the article. Click button below for a sample.  

Lead Generation
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